How to Write a Press Release That Actually Gets Noticed in 2025
If you're launching a research study, announcing new findings, or promoting a science-related event or startup, knowing how to write a press release that actually gets noticed in 2025 is more important than ever. Whether youre a solo scientist, a university rep, or someone working in science communication, crafting a clear and timely message is key to reaching the right people. And yes, even if your audience is searching for ways tobuy vapes online, getting their attention starts with how well you communicate.
Lets break it down into practical, step-by-step guidance so you can write a press release that works in todays media landscape.
Why Press Releases Still Matter for Science in 2025
You might wonder if press releases are still worth the effort, especially with platforms like X (formerly Twitter), LinkedIn, and Substack. The short answer: yes, but only if done correctly.
Heres why press releases still hold weight:
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Credibility: Journalists, editors, and science bloggers still rely on well-written press releases to verify and gather facts.
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SEO Benefits: Well-distributed press releases can appear in search engine results, helping more people find your work.
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Public Awareness: If your research or science product solves a real problem, a press release is the most direct way to explain its relevance.
The Anatomy of a Science Press Release in 2025
A good science press release doesnt rely on hypeit presents accurate information in a way that's easy to digest. Here's what to include:
1. Headline That Gets to the Point
Avoid clever wordplay. Be direct.
Examples:
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New Study Identifies Key Biomarker for Early Cancer Detection
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University Engineers Develop Low-Cost Water Filtration System for Rural Use
2. Subheadline That Adds Context
This is optional, but useful. It should support the headline and provide a bit more detail.
Example:
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"Breakthrough method could improve early screening across developing countries."
3. Opening Paragraph That Answers the Big Questions
In the first 23 sentences, cover:
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What happened?
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Whos involved?
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Why does it matter?
Avoid jargon. Imagine you're explaining the story to a high school senior who loves science.
Example:
Researchers at the Institute for Molecular Science have discovered a new pathway in immune cell signaling that could pave the way for more precise vaccines. The peer-reviewed study appears in the latest issue of Nature Medicine.
4. Body Paragraphs with Supporting Details
Here, provide:
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Methods used (briefly)
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Key data or statistics
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Names of lead researchers or institutions
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Potential applications or implications
If the study is under peer review or part of a preprint, make that clear.
5. Quote from a Lead Researcher or Spokesperson
Include a quote that adds insight, not fluff. Avoid superlatives like amazing or incredible.
Example:
This pathway allows us to see how immune cells behave in real time, which opens up possibilities for developing next-generation vaccines, said Dr. Lila Rao, lead author of the study.
6. Boilerplate and Contact Information
Wrap up with:
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A short paragraph about the organization
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Website or contact details
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Links to related resources (preprints, datasets, media kits)
Tips to Make Your Science Press Release Stand Out
The key isnt flashy languageit's clarity, timing, and distribution.
Keep It Short
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Ideal length: 400600 words
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Use bullet points if youre presenting complex results or milestones
Use Simple Language
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Avoid technical jargon
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Define acronyms on first use
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Focus on the significance, not just the science
Include Multimedia (If Possible)
Attach:
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High-resolution images
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Charts or data visuals
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Short explainer video (30 seconds to 1 minute)
Send It to the Right People
Instead of blasting it to 1000 journalists:
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Build a curated list of reporters who cover science or your specific field
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Personalize your emailsinclude a brief intro and explain why the release is relevant to them
Timing Matters
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Avoid weekends and holidays
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Early morning (810 AM) on weekdays is optimal
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Sync your release with major events (e.g., a science conference or journal publication)
Real-World Examples of Effective Science Press Releases
Lets look at what has worked in 20242025 so far:
Example 1: Breakthrough Alzheimers Test
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Headline: New Blood Test Detects Alzheimers 15 Years Before Symptoms
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Format: 450 words, quote from lead neurologist, visual of test process
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Result: Picked up by 15 news outlets and generated 20k+ social shares
Example 2: Climate Simulation Tool Launch
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Headline: Open-Source Tool Models Extreme Weather Impacts on Coastal Cities
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Format: 550 words, included GitHub repo link, infographic
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Result: Used by climate researchers and cited in academic blogs
What worked here? Clear value, short length, and relevance to current issues.
Final Thoughts: Make Your Work Accessible
In 2025, science communication is about transparency and accessibility. The days of hidden PDFs and jargon-filled abstracts are fading. Your press release should serve as a bridge between the lab and the publicwithout compromising accuracy.
Checklist Before You Send:
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? Headline is specific and informative
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? No jargon in the first paragraph
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? Quotes offer value, not praise
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? Key findings are clearly summarized
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? Contact and media assets are included
Also, remember that every piece of public communication helps build trust in science. Whether you're promoting a peer-reviewed paper, a university program, or even a health-related product, your press release can help shape public understanding.
And finallyyes, while the readers of your press release may not always be looking to vape pods, they are likely interested in information thats as clean, evidence-based, and straightforward as the science itself.
So write it like a scientistbut make sure it reads like something anyone curious about the world would want to finish. Thats the real win.
