How To Write A Press Release For Your Company

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When it comes to a press release, there's no one-size-fits-all template. Instead, you should tailor your writing to the type of information you're trying to share with your audience. For example, if you're announcing a new product launch that involves a sale or discount on existing products (or both), then your headline should focus on that new item as opposed to just another sale or discount offer. You'll want something like this: "New Product!" But if instead, your announcement is about an upcoming event where people can learn more about what happened during an incident at work where someone got hurt on their job and how they're recovering now then maybe something like this would be more appropriate: "Employee Injured During Incident Fights To Reclaim Life After Surgery."

Write a newsworthy headline.

The first step to writing a business press release is to come up with a headline that is newsworthy.

You want your headline to be relevant and interesting, so make sure it's catchy and unique. It should also be accurate, or at least as accurate as possible given the information you have available.

For example: "The New York City Department Of Health Has Released A Report On The State Of Public Health In Our City." If someone else wrote something similar, then there's probably not much reason for yours being different (which means there will be less chance of getting noticed).

Create a compelling first paragraph.

The first paragraph of your press release should introduce the topic and provide a brief summary of the news. It should also include quotes from customers or company representatives, along with their names and contact information.

Include these items:

  • The date of your announcement

  • The location where you're based (if applicable)

  • A link to more information about yourself as well as any other important details related to this story

Include an informative subheadline.

The subheadline is a crucial part of the press release. It should be catchy, informative and short. A good one will also be relevant to your company's industry and/or customers.

It's important that you create an engaging headline that grabs people’s attention right away—especially if this is going straight into their Facebook newsfeeds or inboxes!

Include customer quotes.

One of the best ways to add credibility to your press release for business is by including customer quotes. Customer quotes can be from any industry and are typically used in an attempt to highlight how great your product or service is. By including these quotes, you'll show that you're looking at this as an opportunity for growth and not just another publicity stunt.

  • Use real customers who have purchased your product or service as a way of showing off what they liked about it (or didn't like). You might even want to ask them if there were any specific things they would like you to improve on next time around! It shows that you're listening while also giving potential customers insight into what makes your business run well—and why they should choose yours over another company's offering.

  • Try asking current clients/customers/potential future clients if they'd be willing to write something similar themselves; this gives them insight into how much value could come from working with someone else rather than doing something on their own (or paying someone else).

Provide an About section.

  • What is the purpose of the about section?

  • What should be included in the about section?

  • What should be avoided in the about section?

  • How long should an about section be?

List the boilerplate at the bottom.

This is the part of a business press releases where you list the boilerplate. It includes everything from who you are and what your company does, to information on how to contact them for more information or a quote (if applicable).

If there’s anything else that needs to be included in this section, then it should be mentioned here as well. For example:

  • Company Contact Information

  • Press Release Information

A press release is a news article that focuses on your company and product or service launches, major milestones, and other exciting announcements that your audience might be interested in reading about.

A press release is a news article that focuses on your company and product or service launches, major milestones and other exciting announcements that your audience might be interested in reading about.

A great way to get your name out there is through the use of a press release. Press releases are an efficient way to build your brand, generate leads and build reputation by sharing information with targeted audiences.


A press release for new business is a great way to keep your brand in front of the public eye. It’s also an effective way to help build relationships between you and your customers, as well as potential business partners. By writing a newsworthy headline, providing customer quotes, and offering up information about your company and products or services, you can give readers what they want: facts!

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