How to Write a Corporate Press Release for a New Business Opening

2 weeks ago 21


Writing a press release for business can be overwhelming, but it doesn't have to be. In fact, the more you break down the process into smaller tasks and focus on each step, the easier it will be. With this in mind, we've created a step-by-step guide that will help you write your first corporate press release:

Create a clear headline.

Headlines are the most important part of your press release. They should be short and snappy, but they also need to be interesting enough that they'll draw the reader in. If you can't stand by your headline alone as a sentence, then that's probably not going to work for you.

If you have a lot of information about your new business opening or any other aspect of what makes it successful (like how long ago it started or where it's located), make sure those details are included somewhere relevant in the body text too—but don't overwhelm readers with too much info!

Explain the 5 Ws: who, what, where, when, and why.

  • Who is the subject of this press release for new business?

  • What is being announced?

  • Where is it being announced?

  • When is it being announced?

  • Why should we care about your company opening and why should we cover it?

Include supporting quotes from key stakeholders in the organization.

You should include quotes from key stakeholders in the organization. These would be the CEO, founder, or other key leaders who can speak about your story and its relevance to their business. Quotes should be short and to the point—no more than five sentences per quote; preferably less than three. Try to avoid using vague language like “we are…” or “our product/service is…” instead use specific details that highlight what makes your company unique compared to others in this industry or market segment. Also, make sure that these quotes are written in the present tense so they don't sound like they were translated from English into Chinese!

Include any necessary technical details for the story.

  • Include any necessary technical details for where to submit press releases

  • For example, if you're opening a new location and introducing a new product or service, you might want to include information about what it is and how it works. This can help give readers more context as they read through your press release.

Edit the press release for errors.

Once you're happy with your draft, it's time to edit it. There are a few things you can do here:

  • Use spell check to make sure all of the words are spelled correctly, including proper nouns (like company name or CEO) and acronyms (like "NYSE").

  • Run through grammar check and make sure that sentences sound right when read out loud by yourself. You might want to ask a few friends who are not familiar with your industry what they think of the way you wrote something down—they may notice mistakes that only you would know about! And then's important for everyone involved in any sort of business transaction or public relations activity that their press releases be accurate because otherwise...well...there goes credibility!

  • Find new words through reading online dictionaries like Merriam Webster,, Word reference books etc.. These can provide information on how certain words are used in formal writing contexts--this will help inform which ones would work best when trying out new ideas while also helping ensure consistency throughout different documents/websites owned by companies within same industry sectors (for example).

Add contact information.

In addition to the opening paragraph, you also need to include contact information for the company and its staff. You should include the following:

  • Contact information for your writer (e.g., name, email address)

  • Contact information for your publisher (e.g., name and address)

Writing a press release can be overwhelming so breaking it down into smaller tasks can make it less daunting and more manageable.

Writing a business press release example can be overwhelming so breaking it down into smaller tasks can make it less daunting and more manageable.

  • Don't worry about getting it right the first time. Just write, then edit as necessary. This is especially true if you are writing for an online outlet like LinkedIn or Twitter that has strict requirements for formatting and length limits, but even if your paper copy of your story is longer than usual (it will still fit in the inbox), don't worry about how long or short it is because readers won't see all of those words anyway!

  • Ask for help if needed - If there are any parts of the process that seem complicated or confusing to you, go ahead and ask someone else who knows more about writing press releases! You might be surprised at how many people have experience with this type of writing—or at least know someone who does! A good place to start looking would be within your network: maybe one of your friends works at a newspaper? Or maybe one of them used their contacts within their company's PR department? Either way, finding out what happened when something went wrong earlier will help guide future decisions better than trying things blindly without any prior knowledge whatsoever...


This example new company press release covers the beginning of a new business and the efforts that were made to get it started. It’s not perfect, but we hope you found it helpful in creating your own press release. We recommend using our templates as a starting point for all your marketing materials, so you can focus on writing instead of worrying about formatting or grammar mistakes.

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